Behavior Case Study: Buyer Behavior
Behavior Case Study: Buyer Behavior
According to this behavior case study, children are very important part in the family buying process. Marketing theory suggests five main roles that they play in a family buying process:
Initiator
Influencer
Decider
Buyer
User
Of course children have a great influence on family buying decisions from cars to holidays. However, they are also the buyers for the future. As the child will be given toys or products of one trademark or brand, it could create the attitude of loyalty in such an early age. But how should business market to children?
Marketing to Children
Behavior Case Study: Buyer Behavior
How 

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