E - Commerce essay
Thanks to new technologies and rapidly increasing Web access, the selling of Johnson and Johnson products have went up dramatically. Last year, very few European retailers were taking orders on the Web, but this year has seen phenomenal growth. One reason is simply that more potential consumers are connected to the Web. On-line access almost doubled in Europe this year. Within five years the Euro e-penetration rate will be more than 50 percent. Almost a fifth (18 percent) of companies and medical institutions that are working with Johnson and Johnson have launched a product that is only available on the Internet. In addition, nearly three quarters of respondents have, in the last three years, launched a new product or an existing one, using e-commerce technologies. The research of Johnson and Johnson e-commerce strategies revealed that the gap between the electronically sophisticated companies and "the rest", identified in last year's report, is now narrowing. In the last 12 months, European business has grasped the monumental scale of e-business and e-commerce opportunities. All business leaders now know that they must respond quickly or they will die. In order to keep in tone with rest of the world Johnson and Johnson have operating many of well organized Internet sites. There are some of them: Advanced Sterilization Products, ALZA Corporation, BabyCenter, L.L.C., Biosense Webster, Inc., Centocor, Inc., Cilag AG (Switzerland), Codman and Shurtleff, Inc., Cordis Corporation, ETHICON, INC., Independence Technology, L.L.C., Janssen-Ortho Inc. (Canada) Janssen-Cilag (International) est. (http://www.jnj.com/our_company/company).