
How
To Create A Winning Title For Your Book
Mothers of newborn babies are used
to being asked, “What’s your baby’s name?” As innocent as it may sound, the deeper question behind the question is: “Did you give any thought
to your child’s name, or did you just pick something out of thin air?” I submit
to you, that there are millions of babies around the world who will grow up with names that people won’t understand, with no meaning at all, names they themselves don’t like. Many of them will eventually apply for and legally change their name.
Think of your book as your “baby.” This is not
to belittle the birthing process, because after almost losing both
my wife and
daughter during childbirth on November 26, 1983, I believe that nothing can really compare
to it. However, there are some parallels. As your book is born in your
heart and makes its way out of your womb, and you finally announce
to the world that it is here, how will the name you give it affect how it is received by
total strangers? Will they eagerly embrace it, or will they be “like a calf staring at a new gate?”