
M
arketing Report for
a Budget
HotelIn tod
ay’s r
ather h
asty environment, tourism industry is the most effected
with the dev
ast
ating economic
and fin
anci
al crises, which hit the glob
al popul
ation.
With the limited resources, tourists
are looking for more opportunities to s
ave their funds, while still enjoying their holid
ays. M
arketing orient
ation
and effective utiliz
ation of the m
arketing mix principles become the most critic
al str
ategies to revive the slowed down tourism sector by serving the needs of price-sensitive customers.
Due to the int
angible essence of tourism products, the
hotel oper
ators must
appe
al to the c
arefully segmented customers. Moreover, the speci
al
attention should be p
aid to the cooper
ation
with the
advertising
agencies
and efficient
applic
ation of the
av
ail
able m
arket inform
ation to modify the current trends for the benefit of the
hotel oper
ator.